
Take a look of these photos of
Harrah's New Orleans casino and tell me what you don't see.
Okay, I'll answer that. You don't see any big, revolving, neon, roof-top signs. Sure the building has decorative night-time lighting and signage. But what they have is surprisingly low-key and tasteful, the kind of lighting that you might find on any urban civic building. Even the hotel tower, shown to the right of the casino, has very minimal signage.
Harrah's branding of its downtown casino largely amounts to a pair of its globe logos on pedestals flanking the entrance. There are also a pair of globes on the roof of the
porte-
cochere, visible in the photo below.
You know how
Harrah's lighting scheme differs from the average casino? It's pitched to the pedestrian, not the car. You only need a revolving roof-top sign if you're trying to lure motorists off the highway.
I bring this up now because tomorrow City Council is scheduled to vote on the Commercial Entertainment District
legislation that will pave the way for
Foxwoods to open a slots-only casino in the Gallery shopping mall, at 11
th and Market Streets. And that bill will allow way more intrusive lights

than those allowed at
Harrah's - including animated and revolving signs. The bill also says nothing about requirements for landscaping - one of the things that makes the New
Orelans casino so attractive - or transparency at street level.
New Orleans is currently the biggest city in America with a downtown casino. If
Foxwoods jumps from the Delaware waterfront to the Gallery, Philly will gain that title. As I argued in a recent
column, I think the move makes the best of the bad hand that Philadelphia was dealt by Gov.
Rendell and the state legislature when they legalized slots-only gambling.
That said, I'm starting to worry that the Nutter Administration and City Council are moving too fast to
facilitate the move. There are still lots of issues that need to be
clarified. Signage is one. As I wrote in my column, Nutter has a responsibility to assure Chinatown that it will be protected.
How will the mayor prevent this great neighborhood - the last in the city where people live, work and shop - from being swamped with pawn shops and check-cashing outlets? What kind of planning and
streetscape improvements can be made to buffer Chinatown from casino-related nuisances? How does the city expect to control traffic flow and parking to minimize the impact on Chinatown? Of course, the city
doesn't have all the answers yet. That will take serious planning and traffic studies. But the city should be able to provide a general overview of its strategy.
Administration officials insist that it's still early days. They say the zoning bill is merely a first step, and that
Foxwoods still must win approval for a Plan of Development from the Planning Commission. Part of the problem, I think, is that Chinatown bet the house on keeping
Foxwoods out of the Gallery, rather than negotiating for protections. Now that it looks like they lost that game, it's crucial that the neighborhood representatives start negotiating with city officials for guarantees. And it's crucial that Nutter Administration and City Council respond in good faith.